Breaking the rules of sameness in the social media influencer landscape, @shudu.gram is the world’s first digital supermodel. Shudu’s style embodying innovation, individuality and glamour is the collaboration of creator Cameron and real-life model Misty. Through his work, Cameron hopes to champion diversity in both the fashion and digital worlds.
laid back, cool.
Who is L.S.?
In the 1950’s, in the mountains of Italy, Leonardo Servadio was having a hard time getting excited about standard ski gear.
Where was the flair? Where was the style?
As a tailor he did the only thing he could to express his individuality:
he created his own bold and colourful sportswear.
L.S. created ellesse and carried his playful style down from the mountains into the stadiums and out onto the streets. And as the decades rolled on, from sportswear and footwear to media and events, ellesse came to rule in the game that matters most – the game of style.
Across generations and around the world, ellesse is the original sportswear brand, uniting like-minded individuals to break the rules of sameness, and own their own style with unshakeable confidence.