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Shudu

Breaking the rules of sameness in the social media influencer landscape, @shudu.gram is the world’s first digital supermodel. Shudu’s style embodying innovation, individuality and glamour is the collaboration of creator Cameron and real-life model Misty. Through his work, Cameron hopes to champion diversity in both the fashion and digital worlds.

SHOP WOMEN
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Harry
Gallagher

Urban explorer and photographer, @night.scape approaches life with confidence. On his YouTube channel the fearless 21-year-old posts photos and videos of his daring exploits including climbing skyscrapers around the world.

“Always urban,
 from street
 to skyline.”

SHOP MEN
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Misty

Multi-talented model @Mistythebrand_ is the muse behind the world’s first digital supermodel, Shudu. As well as modelling around the world, Misty is an actress, musician and songwriter.

"Risk taking
 – bold is
 beautiful."

SHOP WOMEN
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Magnus
Ronning

Spending his life between Denmark and London, YouTuber and streetwear influencer @magnus created his YouTube channel to inspire people to wear clothes they feel themselves in.

"Never the same,
 never serious,
 always me."

SHOP MEN
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Anne-Marie

@annemarie doesn’t do anything by halves. Global chart topper and former karate champion, she excels at whatever she puts her mind to. Anne-Marie continues to hit high notes in the style stakes.

“Always smiling,
 always positive,
 always speaking
 my mind.”

#MyStyleMyRules

My Style My Rules

Who is L.S.?

In the 1950’s, in the mountains of Italy, Leonardo Servadio was having a hard time getting excited about standard ski gear.
Where was the flair? Where was the style?

As a tailor he did the only thing he could to express his individuality:
he created his own bold and colourful sportswear.

L.S. created ellesse and carried his playful style down from the mountains into the stadiums and out onto the streets. And as the decades rolled on, from sportswear and footwear to media and events, ellesse came to rule in the game that matters most – the game of style.

Across generations and around the world, ellesse is the original sportswear brand, uniting like-minded individuals to break the rules of sameness, and own their own style with unshakeable confidence.

Do what L.S. did…

Break the rules of sameness,
express your style.

Your style is who you are.